Proposal for South West Peninsula League

Thank you for your time and consideration reading this proposal design for the league and how it can benefit us both.

Quick Introduction

I've been following the Peninsula League my entire life, supporting Newton Abbot Spurs. Some of my best childhood memories were made standing pitch-side with my dad and grandad — moments I’ll always treasure.

Now, as a freelance designer specialising in branding, I'd love the opportunity to give back to the league that gave me so much — by helping a wider audience discover just how brilliant local football can be.

The Proposal

I’d like to propose a fresh rebrand for the league — and present a glimpse of what BOYD Creative can bring in terms of website design and social media presence. My aim is to help elevate the league’s image, boost local engagement, and create something everyone involved can be proud of.

  1. The Logo

I understand the league logo has been updated recently, and while the foundations are solid, there’s an opportunity to evolve the design further — into something more modern, dynamic, and versatile.

For this concept, I’ve created a monogram that combines the letters S and W into a bold icon that forms the shape of an arrow pointing southwest — a simple, distinctive nod to the region and its direction of progress.

  1. League Logos

This icon can then be paired with a fresh typeface to create logos for both leagues as you can see below. The primary wordmark "South West Peninsula League" can be used as a primary mark without the league names below.

  1. Colour Scheme

The colour scheme for the brand is based on the flags of both counties of the league. Cornish Charcoal is paired with Devonshire Green to create a high contrast pallette.

  1. Social Media Support

The branding lends itself to be able to create eye catching graphics for social media, below are a few example posts for the leagues social channels.

BOYD Creative can offer ongoing support in the way of creating these graphics on a scheduled basis.

  1. Website Design

As well as Social Media support BOYD Creative can offer a brand new website design which would help revolutionise the look of the league. We use a cutting edge web builder to craft our websites with a very easy to grasp Content Management System so a representative from the league can easily post new stories to the site with minimal training.

Our site system is easily integrate-able with FA Full Time so the latest standings and results can be coded into the site with ease.

If this is of interest to you we can discuss pricing and details in a follow up meeting.

  1. Adaptable Design Scope

With this fresh look you have the ability to expand the leagues branding into other physical mediums across the league setup such as special edition balls, patches for player and officals shirts and Man of the Match awards.

  1. Benefits for the League

I truly believe this fresh new look would help raise attendances for teams right across the league and invigorate support and interest from locals who perhaps have overlooked the brilliance of the league.

The revised look would also increase sponsorship appeal with the ability to better highlight key sponsors online and across social media - increasing the amount you can charge sponsors and in turn invest in the league.

As mentioned, this league means a lot to me and I would love to talk about the possibility of implementing this branding and continuing to partner with you to elevate it's presence and support.

If you're interested in talking further about this let me know via email - robert@boydcreative.co.uk

I appreciate your time and consideration, I hope to hear from you!