Smiles all round. Brand design for dental service
New Smile, New You.
NewSmiles is a comprehensive dental service designed for patients seeking Invisalign or dental implant treatment. The company provides end-to-end support, ensuring a seamless experience from start to finish. By matching patients with the most suitable cosmetic dentists in their area, managing appointments with priority scheduling, and delivering essential treatment supplies via a convenient postal service, NewSmiles simplifies the journey to a perfect smile.
We developed a new logo and brand identity system for NewSmiles, along with a series of eye-catching social media advertisements to help establish its presence in the early stages. The challenge was to balance a sense of calm and friendliness with the familiar trustworthiness of traditional dental and medical branding. The result? A brand that feels approachable and reassuring while maintaining the professional credibility expected in the dental industry.
