Creating a Strong Brand Identity for Blue Horizon
“Robert was a pleasure to work with”
We partnered with Blue Horizon Medical to create a new identity that builds trust and reassures potential customers. Sending blood tests by post is a personal and delicate process, so it was essential that the brand reflected the same level of care and attention to detail that goes into their services.
BOYD Creative developed a fresh logo featuring a butterfly icon, alongside a vibrant color palette and refined typography system. To enhance clarity and personalization, we introduced a category-based color system—assigning distinct palettes to General Health, Men’s Health, and Women’s Health—making it easier for customers to navigate their options with confidence.
