Steering a Fleet Management brand into the future

iTracking, a fleet management company based in Paignton, Devon, has long been a trusted partner of WebFleet, the renowned international fleet systems brand. However, as one of many partners in the WebFleet ecosystem, iTracking sought to carve out a unique identity and distinguish itself as the premier choice for vehicle fleet management services.

To achieve this, we worked closely with iTracking to develop a comprehensive rebranding strategy that would help them stand out in a competitive market. This included creating a completely new brand identity—designing a modern logo, a distinctive icon, a fresh font, a carefully chosen color scheme, and new messaging. The goal was to create a cohesive and recognizable brand presence across all web and print materials, ensuring consistency and clarity.

The new identity is crafted to evoke a sense of subtle professionalism, which resonates with the core values of trust, reliability, and innovation that iTracking strives to offer its clients.