Your Name, Your Game: Branding NIL Zone

In 2022, we partnered with U.S.-based startup NIL Zone, a company with bold ambitions to redefine athlete image rights. Their goal was to create a centralised platform where athletes could manage their name, image, likeness, and related deals—putting control directly in their hands.

We developed a full brand identity for NIL Zone, along with key messaging to clearly communicate its purpose and values. The tagline “Own your Name. Grow your Game.” became the brand’s central message—capturing the essence of empowerment and self-ownership in a simple, memorable phrase.

The logo design is a custom monogram combining the letters N and Z, subtly shaped with up and down arrows to symbolise what athletes choose to share or retain in their relationships with brands. It reinforces the core idea: you are in control.