Case Study: Forgway Adhesives

The Challenge

Forgeway, one of the UK’s leading adhesive and sealant manufacturers, had secured a major contract that opened the door for expansion to a second site. This success also positioned them to pursue even larger contracts. However, their brand identity and online presence did not reflect their ambitions. To maintain momentum, Forgeway needed a refreshed brand strategy that aligned with their growth aspirations.

The Solution

To strengthen Forgeway’s brand and market position, a multi-faceted approach was implemented, covering branding, web presence, packaging, and social media.

Brand Identity

The first step was to modernise Forgeway’s brand identity to ensure consistency across all platforms. This involved:

• Updating the primary logo to reflect a more contemporary, professional look.

• Introducing sub-brand logos for key product lines to create a cohesive visual system.

• Developing a comprehensive brand guidelines book to standardise branding across the website, packaging, and marketing collateral.

  
  

Website Overhaul

Although Forgeway had recently launched a new website, it still did not meet the standards expected of a multi-million-pound business. The website was enhanced with:

• A refined layout, expanding the information available to potential customers.

• A dynamic content banner at the top of the homepage to highlight key news, such as product launches and case studies.

• A new CTA (Call-to-Action) system, optimised to convert traffic from the highly popular ‘Knowledge Centre’ into contact form submissions.

  
  

Packaging Transformation

Forgeway had a practical colour-coded system to differentiate adhesive types, reducing confusion on shop floors. However, the packaging design lacked sophistication. Using the new branding system, the packaging was redesigned to:

• Maintain the functional colour-coding system while improving visual appeal.

• Align with the overall brand identity for a more polished and professional look.

• Ensure a consistent and recognisable presence in the market.

Social Media Optimisation

To enhance Forgeway’s digital footprint, new social media templates were introduced, primarily for LinkedIn. This included:

• Branded templates for infographics, carousels, and videos to maintain consistency.

• Engaging content strategies designed to capture attention and drive website traffic.

• A structured approach to content distribution, reinforcing brand recognition across digital platforms.

  
  

The Results

The implementation of these strategies led to measurable improvements:

• Website traffic increased by 30%, with a notable rise in direct traffic, indicating higher brand recall and repeat visits.

• LinkedIn impressions grew 120%, expanding Forgeway’s reach and engagement with potential customers.

• Enquiries from the website increased by 50%, providing the sales team with more opportunities to close deals and drive business growth.

  
  

Want the Same Results for Your Business?

If your company is ready for expansion, BOYD Creative can help you achieve the same level of success as Forgeway. Our adaptable strategies work across industries in both B2B and B2P sectors.

Get in touch today via our contact form—we’d love to help take your brand to the next level.